Google Launches New Conversational A.I. feature for Businesses

September 30th, 2020

Google announced a new Conversational A.I. feature for businesses. The feature, Google Business Messages, allows customers to engage with businesses directly from Google Search and Google Maps results.

Google Business Messages Photo source: Google

Google's website says

Business Messages is a mobile conversational channel that combines entry points on Google Maps, Search, and brand websites to create rich, asynchronous messaging experiences that delight customers and drive business results.

In typical Google fashion, there's plenty of data they've shared to back up their push for Conversational A.I. technology.

Businesses pay a hefty price for Customer Support

Google reports that businesses handle 2.3 billion customer service calls each year with a price tag of $1.3 TRILLION dollars.

Consumers don't like to make phone calls

When surveyed, 67% of Consumers say that they would rather message a business rather than speak with a person and only 3% of users say they enjoyed automated voice response experiences.

Consumer expectations are changing technology - and business.

Technology Timeline

Google has played a key role in accelerating the latest "Mmjor shift in computing". However, it's been Consumers who are fueling conversational A.I.'s rapid adoption.

In 2020, Consumers expect conversational experiences to be asynchronous, automated, and assistive. AI has already proven to be an excellent technology for driving these experiences and will be a cornerstone in our everyday lives very soon.

Check out this video for a more detailed overview about Google Business Messages.

Conversational A.I. for the Legal World

Tango Legal is a conversational A.I. service that helps law firms engage customers, improve communication, and measure results. We use A.I. and Natural Language Understanding to provide answers to legal FAQs when asked through voice activated devices like Alexa and Google Assistant.

To learn more about our platform or how we're leveraging tools like Google Business Messages for our customers, shoot us a message at

  • We connect attorneys with clients seeking their services on over 150+ million smart devices. Our service provides targeted legal ads on Alexa and Google Assistants, opt-in new client lead generation and analytics.

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